It’s easy to get hung up on flashy, easy-to-grab metrics or steal metrics from other marketing or fundraising frameworks. But here’s the thing: most metrics don’t offer nonprofits real strategic value. Download our handy KPIs Cheatsheet to understand the metrics that can actually tell you how well your fundraising program is tracking your strategy.
Have you been concerned about impacting your deliverability by sending email to an old list? There are many risks to sending email to an outdated list, including but not limited to spam traps, blacklisting and feedback loops.
In order to make maintaining your lists' health as easy as possible, we have added some new reports to the Reporting Library under Analytics in the Control Panel:
Once you have compiled a list of inactive email addresses, you can run them through the Bulk Unsubscribe tool under the Email tab in the Control Panel to unsubscribe them from future mailings.
You can read more about the importance of list hygiene here.
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