Have you been concerned about impacting your deliverability by sending email to an old list? There are many risks to sending email to an outdated list, including but not limited to spam traps, blacklisting and feedback loops.
In order to make maintaining your lists' health as easy as possible, we have added some new reports to the Reporting Library under Analytics in the Control Panel:
Once you have compiled a list of inactive email addresses, you can run them through the Bulk Unsubscribe tool under the Email tab in the Control Panel to unsubscribe them from future mailings.
You can read more about the importance of list hygiene here.
In our most recently release, we've changed what stats are displayed for an A/B mailing. Previously, we had a row for overall stats for the whole mailing as well as a row for each test case. Now, we're adding an additional row, called "Remainder" that will be the stats for sending to what remains of the mailing after picking a test case winner. We also indicate which test case won. The overall row now represents a roll-up of the remainder and the test cases.
The CSV export was also altered to add additional rows. Previously it only had the overall row. It now has rows for remainder and each test case. There are new columns added as well to differentiate between the additional rows.
We hope this will help make the stats here a bit clearer, but if there are any questions please reach out to us at email@example.com
We have updated the BSD Tools Email Design Assistant, a tool that will easily let you create bespoke email templates, to add even more capabilities:
The output of the Email Design Assistant based on years of A/B testing and best practices developed by Blue State Digital. It’s mobile-optimized and will ensure your supporters consume your email messages in a format that is optimized for their specific devices. And best of all, anyone can use it. No CSS, HTML, or other code required.
Take advantage of the Email Design Assistant to build your own email templates today!
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