How do I add a preheader to my email message?
If you've enabled the new control panel design
For many email providers (like Google, Yahoo, Outlook etc.), email content is shown in a constituent's inbox after the subject line, while a message is unopened. Customizing the content here can provide you with the opportunity to entice constituents to open a message.
This can now be accomplished in the BSD Tools mailer when setting up a new message.
To do it, content for your preheader can be added to the "Preheader Text" area:
Since each provider handles this a little differently you may want to be mindful of how you formulate that text. Here's a quick reference to give you a sense of how it works: