How do I add a preheader to my email message?

For many email providers (like Google, Yahoo, Outlook etc.), email content is shown in a constituent's inbox after the subject line, while a message is unopened. Customizing the content here can provide you with the opportunity to entice constituents to open a message. 

This can now be accomplished in the BSD Tools mailer when setting up a new message.

To do it, content for your preheader can be added to the "Preheader Text" area:

Since each provider handles this a little differently you may want to be mindful of how you formulate that text. Here's a quick reference to give you a sense of how it works:

 

Desktop

Preheaders Supported

# of Characters Displayed

Apple Mail

Yes

140

Lotus Notes 8.5

No

N/A

Outlook 2003

No

N/A

Outlook 2007

No

N/A

Outlook 2010

No

N/A

Outlook 2013

Yes

35

Outlook 2016

Yes

35

Outlook for Mac 2015

Yes

55

Mobile

Preview Text Support

Avg # of Characters Displayed

Android Native App

Yes

40

Android Gmail App

Yes

Depends on Subject Line

Android Yahoo! App

Yes

45

BlackBerry

No

N/A

iOS Native App

Yes

90

iOS Gmail App

Yes

50

iOS Yahoo! App

Yes

50

Windows Phone

Yes

40

Webmail

Preview Text Support

Avg # of Characters Displayed

AOL Mail

Yes

75

Gmail

Yes

Depends on Subject Line

GMX

No

N/A

Yahoo!

Yes

Depends on Subject Line

Outlook.com

No

N/A

Web.de

No

N/A

 

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